Branding
MIRU – Slow Living Concepts is a shop that sells premium designer merchandise such as furniture, homeware, decor and gifts.
The brand is based on the Japanese word ‘Miru’[mee-roo] which means ‘to view; observe; see. To take care of and to consider’.
The brand is sleek and modern, using clean lines and a minimalist concept to express the Japanese feel of “Standing back”.